Case Study: Comfy Foods’ First Export Success to Japan with Vision International

Background

Comfy Foods, a growing Australian food brand known for its quality Sri Lankan homemade foods, was ready to take its first steps into international markets. With strong domestic traction, the business identified Japan as its first export destination. However, as first-time exporters, Comfy Foods faced the complexities of export documentation, compliance, and cold chain handling - particularly with sensitive food ingredients.

The Partnership

On 22nd April 2025, Comfy Foods was referred to Vision via Trade Investment Queensland and met with the team at Vision International to explore a path forward. From the first conversation, Vision took a hands-on approach, guiding Comfy Foods through every step of the export process.

Key objectives included:

• Navigating Japan’s import requirements
• Ensuring compliance with ingredient regulations
• Managing refrigerated container logistics
• Building confidence through transparency and support

Our Approach

1. Regulatory CollaborationVision connected directly with its in-country agents in Japan to clarify and confirm ingredient list approvals. This proactive communication ensured all compliance requirements were met ahead of schedule - preventing delays or regulatory issues.

2. Full Export HandlingVision’s in-house capabilities meant all aspects of the shipment were managed under one roof.

• Receiving of the product into Vision’s quarantine-approved, bonded facility
• Packing with a focus on maintaining cold chain integrity
• Sealing the 20ft reefer to strict export standards

3. Open-Door PartnershipTo instil trust and understanding, Comfy Foods was invited to witness each stage of the process in person. From loading to final seal, the Vision team demonstrated each checkpoint - reinforcing confidence and education in export operations.

Outcome

On 17th July 2025, Comfy Foods’ first-ever export to Japan was successfully dispatched.

- A fully compliant 20ft reefer container- Zero delays or issues during customs clearance- Positive feedback from overseas agents- A new level of confidence for Comfy Foods as they grow internationally

Client Feedback

‘We had really good support from the Vision International Logistics team. As a small company, we truly appreciated how you guided us through the entire process. We never felt like just another customer -your team helped us from beginning to end with our very first export, and that made a big difference for us.’

Anu – Comfy Foods Director

Looking Ahead

This successful first shipment laid the groundwork for future growth. Comfy Foods is now preparing for repeat exports to Japan and exploring new markets across Asia - with Vision International proudly continuing as their dedicated logistics partner.